Toronto, Canada, February 24 2025 – Life and Me Canada Inc, a digital wellness startup based in Burlington, Canada, is thrilled to announce the official launch of their app, Life & Me. Featuring a uniquely-trained AI-chat along with journaling and goal setting capabilities, Life & Me offers users with tools to support personal wellness, tactics to improve emotional intelligence, and solutions that build self-awareness and foster generational change.
“We are excited to introduce Life & Me, and our AI chatbot Lumi, to the world,” said Alejandro Cuellar, CEO and founder of Life and Me. “After a decade providing emotional support via our non-profit arm, Certified Listeners Society, we wanted to create something that people could use everyday.”
Introducing Life & Me
Created to support people with everything from a bad day to a major life decision, Life & Me is a groundbreaking AI-powered web application with a unique LLM that will be trained on millions of anonymized, therapeutic conversations. This thoughtful, supportive AI chatbot is combined with journaling and goal setting capabilities to provide a preventative approach to personal wellness.
With loneliness becoming an epidemic, and mental illness on a drastic rise since the pandemic, Life & Me offers users tangible tactics to build self-awareness, and tools to help improve their habits while they tap into their emotional intelligence with empathy and support. Combined with a user-friendly interface and an adorable firefly avatar called Lumi, Life & Me is a revolutionary new entry in the digital wellness landscape.
A New Era of Personal Wellness Apps
Taking a holistic, behavioural science approach, Life & Me is one of a new era of personal wellness apps powered by AI. Unlike single-function entrants such as Calm or Headspace, Life & Me supports users with a variety of functions across a number of needs – enabling them to improve their lives with fewer apps and less screen time.
“I’m so impressed with the potential of not just this app but also the team behind it,” said Allen Wazny, CFO for Life and Me. “The depth of experience from Certified Listeners Society and the unique data set we’ve trained the AI on combine with the talent and passion of the Life and Me leadership to create something really compelling.”
By leveraging years’ worth of anonymized therapeutic conversations from Certified Listeners Society to train their LLM, Life and Me has created a kinder, gentler AI. Lumi is a different sort of chatbot – one you can talk to about your feelings, and that will respond with kindness, empathy, and integrated suggestions to help improve personal wellness.
“With this app,” said Cuellar, “our vision is to break the cycle of generational dysfunction and transform it into a cycle of awareness to pass along to future generations, promoting long-term well-being and positive change.”
After an extensive Beta period, the Life & Me app is now available globally to the general public from the company’s website, lifeand.me.
About Life and Me
Life and Me Canada, Inc is a digital wellness startup based in Burlington, Canada focused on building awareness beyond generations. Our uniquely-trained AI-powered solution drives generational changes with localized, culturally aligned tools that support personal wellness, improve emotional IQ, and build self-awareness. Using Artificial Intelligence, Machine Learning, and Predictive Analytics, Life & Me leverages unique data and deep experience to promote long-term well-being and positive change.
About Certified Listeners Society
Certified Listeners Society is a federal not-for-profit organization built by a community of people dedicated to providing early-stage emotional support to anyone who needs it 24 hours a day, 7 days a week, 365 days a year. We believe that by serving the masses to navigate the challenges of our lives, with early-stage and real-time interventions, we can help individuals make better mental health lifestyle choices to live better, happier, healthier lives.
Media Contact
Nikkole Couture
CMO
Life and Me
Email: ncouture@lifeand.me
